gnarly
A Brand Identity That Makes Systems Feel Human
For Gnarly, I created a warm, strategic brand identity that transforms messy nonprofit systems into a clear visual story through the logo, brand spec card, social templates, and refreshed landing page.
The Challenge
Gnarly helps nonprofits untangle messy internal systems, but "operations and databases" is a hard story to make people feel. The brand needed an identity warm enough to build trust with nonprofit leaders, sharp enough to signal real technical expertise, and consistent enough to scale across every touchpoint from day one.
The Approach
Strategy before style: defined the brand's personality and positioning first, so every visual decision had a reason behind it.
A complete identity system: designed the logo and a full brand spec card covering colours, typography, tone of voice, and visual direction.
Ready-to-use templates: built social media templates so the team can publish on-brand content without a designer on call.
A refreshed landing page: translated the new identity into a landing page that turns "messy systems" into a clear visual story.
Deliverables
“Cindy worked with me on a branding project for my nonprofit consulting business and I am thrilled with the results! She was able to quickly turn my vision into reality within a very short timeframe. Cindy is quick, responsive and has a great eye for design. ”
